The objective was to integrate the hosiery collections into the Watier
branding. The challenge was met by establishing an impactful and consistent product image
as well as a synergy with the mother brand.
Goodhue, Lise Watier’s brand architect for several years now,
began designing each line’s packaging using dynamic photos and diagonal page layout
as production guidelines.
Currently, awareness of the Lise Watier brand is maximized by the prominent
use of the logo on all packaging. Visual guidelines that blend colours with black and white
photography are followed for all Lise Watier fragrances and cosmetics. What’s more,
product benefits are reader-friendly and easily distinguishable.
Products displayed on shelves get their visual impact from strong and consistent
packaging. The hosiery collections succeed in this by being distinct and feminine, in other
words perfectly integrated into Lise Watier’s corporate image.