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Rougemont (beverages)
> Zip juices for the Chinese market

ORIENT EXPRESS

These days, the Internet has brought places like China closer: just a few mouse clicks away, in fact. This was a huge asset in our recent collaboration with the Rougemont plant near Beijing for the branding of their new Zip drinks, whose ad campaign is being handled by Publicis Dialog. The peach, orange and strawberry nectars are aimed at a young clientele and presented in revolutionary drink boxes that combine flexibility, unbreakability and portability. The futuristic product identity is built around an innovative visual effect illustrating the fruit in a spiral that suggests weightlessness. In fact, at the rate things are going, our package designs will probably make it to outer space before long!

 

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