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Métro-Richelieu (supermarkets)
> Merit Selection pizzas

ALL-DRESSED DESIGN

The Merit Selection controlled brand is slicing market shares away from its national-brand competition by conveying an image of quality. Its pizza package designs offer a good example. The elaborate photography, classic style of illustration and clean typeface combine to create an authentic Italian ambience that enhances the products’ credibility. In the frozen-food aisle, the "all dressed" holds a strong lead, with the two other varieties ranking comfortably among the eight top-selling pizzas in Métro stores, across some thirty similar products. Just another successful recipe from the Goodhue kitchen . . .

 
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