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Maison des futailles (wines & spirits)
> Vin Tour du Baron

A NOBLE INSIGNIA

Our series on the Maison des Futailles’ Vins de Qualité Certifiée wines continues, with a look at Tour du Baron. This varietal is sold in supermarkets, and the label design had to communicate its superiority over the table wines next to it on store shelves. We created an identity combining classicism with just a touch of rusticity-a reminder of European tradition. The etching-style label illustration depicts the ruins of a castle. The design is reinforced by motifs conveying nobility as well as "vintage" typefaces and colours. Knights of the Round Table, take note!

 

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