The Oro de Chile varietals are part of
the new line of "Vins de Qualité Certifiée" wines
being launched in grocery stores this summer by the Maison des
Futailles. We decided to orient the brand image around the origin
of the product and its positioning as a quality offering. The name, which
translates as "Chilean gold," effectively conveys the idea of value. An
illustration of the sun, inspired by pre-Columbian artistic traditions,
combines with a few words in Spanish to make up a seal that resonates with
local colour. For the label design, we opted for a classical style: an elegant
typographical composition in gold, red and black against a background that
evokes parchment paper. A voyage of discovery awaits . . .
at the corner store!