Goodhue & Associes   Section  
Home
What's New?
Product Identity
Corporate Identity
Videos
Contact
Francais
image image Other projects image
image image image

Maison des futailles (wines & spirits)
> Oro de Chile wine

CHILEAN CHARM

The Oro de Chile varietals are part of the new line of "Vins de Qualité Certifiée" wines being launched in grocery stores this summer by the Maison des Futailles. We decided to orient the brand image around the origin of the product and its positioning as a quality offering. The name, which translates as "Chilean gold," effectively conveys the idea of value. An illustration of the sun, inspired by pre-Columbian artistic traditions, combines with a few words in Spanish to make up a seal that resonates with local colour. For the label design, we opted for a classical style: an elegant typographical composition in gold, red and black against a background that evokes parchment paper. A voyage of discovery awaits . . . at the corner store!

 
  image
image
image  
     

Top of page

image image image image