This summer, on the heels of its new Vins
de Qualité Certifiée line, La Maison des Futailles
is introducing a prestige version of its Noble France wine.
To create the identity for the new product, we retained the main
features of the existing brandthe signature along with the illustration
of a Provençal homeand positioned them in a more up-market
context. The product now boasts a more refined character thanks
to a new label format, gilt edging, embossing of the illustration
and the addition of the words Cuvée Prestige. Let
the celebrations begin!