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Abbott Laboratories
> Ensure meal substitutes

SPLOOSH!

Looking at the labels we recently designed for Ensure, you’d swear you can hear that sound. Where these liquid meal substitutes once had a clinical package design, they are now on a par with other contemporary food products thanks to their enticing labels. The secret? It’s all in the art of suggesting texture, movement and taste, a Goodhue specialty. The end result is so inviting, you want to dive right in!

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