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Domtar (paper)
> Paper ream packaging

WRAPPING UP A NEW LOOK

Here’s a look at the new brand image for Domtar’s business papers line. Everything from boxes to ream wrappers to labels has been “renovated,” and the result is a coherent, informative and attractive whole. The desire to create a unified look for all Domtar products has been achieved by positioning the corporate logo as a seal of quality. Strong colour coding, a system of icons and a clear information hierarchy ensure that the technical specifications are communicated more efficiently, while taking into account the target market: businesses.

 

 
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