WRAPPING UP A NEW LOOK
Heres a look at the new brand
image for Domtars business papers line. Everything
from boxes to ream wrappers to labels has been renovated,
and the result is a coherent, informative and attractive whole.
The desire to create a unified look for all Domtar products has
been achieved by positioning the corporate logo as a seal of quality.
Strong colour coding, a system of icons and a clear information
hierarchy ensure that the technical specifications are communicated
more efficiently, while taking into account the target market: