VITAMINS AND VISUALS
Le Commensal, the well-known restaurateur and
food services company specializing in vegetarian cuisine, is making a new
foray into frozen foods with a line of six meatless products for the general
public. The Goodhue & Associés recipe? Take mouthwatering photos, add strong
brand image, stir in familiar names for dishes and top with no-frills graphic
design, in keeping with the product image: pure and unadulterated. In other
words: make it a feast for the eyes . . . the rest will follow!