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Commensal (vegetarian cuisine)
> Frozen dishes

VITAMINS AND VISUALS

Le Commensal, the well-known restaurateur and food services company specializing in vegetarian cuisine, is making a new foray into frozen foods with a line of six meatless products for the general public. The Goodhue & Associés recipe? Take mouthwatering photos, add strong brand image, stir in familiar names for dishes and top with no-frills graphic design, in keeping with the product image: pure and unadulterated. In other words: make it a feast for the eyes . . . the rest will follow!

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